MASTERCLASS: AI + DIGITAL MARKETING & NETWORKING
5 Practical, Results-Driven Tasks (Done Live in the Workshop) These are not passive lessons. Participants will execute in real-time and walk away with tangible results. 1. Create a High-Converting AI Content Asset (Immediate Visibility) Task: Use AI to create one powerful piece of content (LinkedIn post / Instagram reel script / email) based on your niche. What They’ll Do: Identify their core message Use a proven Hook → Value → CTA framework Generate + refine content using AI prompts Result: A ready-to-publish piece of content designed to attract attention immediately 2. Competitor Breakdown → Strategy Extraction (Clarity in Minutes) Task: Analyze 2–3 competitors and reverse-engineer what’s working. What They’ll Do: Identify top-performing content Decode patterns (hooks, formats, offers) Extract 3 strategies they can replicate or improve Result: A clear, data-backed direction instead of guessing what to post or sell 3. Build Your BCG Growth Map (Instant Strategic Focus) Task: Map their current marketing efforts using the BCG Matrix. What They’ll Do: Categorize content/offers into: Stars 🌟 Cash Cows 💰 Question Marks ❓ Dogs 🐶 Identify what to scale, fix, or eliminate Result: 👉 Immediate clarity on where to focus time and energy for maximum ROI 4. Design a 30-Day AI Content Plan (Consistency Engine) Task: Create a structured content plan using AI + competitor insights. What They’ll Do: Generate 10–15 content ideas Align them with audience pain points Organize into a simple posting schedule Result: A ready-to-use content roadmap (no more “what should I post?”) 5. Live Networking + Opportunity Pitch (Real Connections) Task: Participants will connect, pitch, and collaborate in real-time. What They’ll Do: Craft a 30-second personal pitch Share their offer/value clearly Connect with at least 3 people in the room Result: New collaborations, leads, or potential clients before leaving the room 🎯 Outcome of These Tasks By the end of the session, participants won’t just “learn”—they will have: Published or ready-to-publish content A competitor-backed strategy A focused growth plan using BCG A 30-day execution roadmap Real business connections
