PBIBRUM - August meetup with Darlington Chigozie Okeke and Shubhangi Goyal

PBIBRUM - August meetup with Darlington Chigozie Okeke and Shubhangi Goyal Join us at the Robert Walters offices for the PBIBRUM meetup! Agenda: 17:45 - Doors open 18:00 - Intros 18:05 - Darlington Chigozie Okeke From Raw Logs to Insight: Building Behavioural Analytics Dashboards with Power BI Many Power BI projects struggle not because of visualisation, but because raw data is poorly shaped for analytical use. This is especially true for log-based and behavioural datasets, where value emerges only after careful transformation, enrichment, and modelling. This session is ideal for Power BI practitioners looking to improve their data preparation, modelling discipline, and storytelling with complex datasets. 18:50 - Break - free pizza and drinks 🍕🍸 19:10 - Shubhangi Goyal Navigating the Ethics of Data Accuracy Misleading data is more often, a byproduct of over-polished narratives, misunderstood metrics, or the subtle bias of a well-designed chart. When we prioritize a "clean" story over a complex truth, we risk trading our long-term credibility for a short-term insight. This session pulls back the curtain on how "good" data goes bad. We will analyze the mechanics of the "Truth Gap", that space between what the data actually says and what the dashboard shows. Through a series of real-world use cases, we will explore how selective time windows, and aggregation can distort reality. Attendees will walk away with a practical framework for responsible communication, ensuring their data remains influential without ever being misleading. 📍Location: Robert Walters, 9th Floor, 11 Brindley Place, Birmingham, B1 2LP