Bill Pickett Invitational Rodeo at Cowtown Coliseum

The Bill Pickett Invitational Rodeo celebrating 42 years, is where history, culture, and excitement collide! We honor the legendary Black Cowboys and Cowgirls whose grit and skill helped build the West, while shining a spotlight on a powerful culture that’s still riding strong today. More than just a rodeo, BPIR is an unforgettable experience—families come to celebrate, learn, and be wowed by thrilling competition, electrifying reenactments, and rich storytelling that keeps the cowboy spirit alive.

Promotional codes are not available for all events and are time-sensitive.

When available, promotions will be advertised on our social media channels and can be applied during checkout on the AXS.com ticket purchase page. If a promotion is not listed for a specific event or advertised on our social media, then no promotional offer is currently available.

Upgrades are available.

A notification will appear in your app or AXS.com account when an upgrade is available for your purchase.

Official Resale tickets are available on AXS.com.

Be sure to read the seat description by hovering over the seat on the purchase map, and refer to the legend on the event page to identify resale listings.

All ticket sales are final and non-refundable. However, exchanges may be possible depending on availability. Exchanges or upgrades are not available for resale tickets.

Ticket prices and service fees are the same whether purchased online or at the Box Office.

Skip the line—buy your tickets online today!