Vendita Svizzera at INTERSECTIONS 2026 — The Power of Influence

IAB Italia's two-day conference at Allianz MiCo on where creativity, marketing and technology meet, this year built around how AI has changed the relationship between creativity, data, identity and content strategy.

The line-up mixes international voices — designer Stefan Sagmeister, Neil Patel of NP Digital, IAB's AI lead Caroline Giegerich — with Arduino co-founder Massimo Banzi and aerospace engineer Amalia Ercoli Finzi of the Politecnico. Alongside the main conference there are thematic stages, more than 40 workshops, a retail media strand and an exhibition area. From 09:30, Gate 2, Viale Eginardo. Tickets from 199 euros.

Why go: Sagmeister and Banzi on the same bill is not a marketing-conference line-up, and the 40 workshops are where the practical value sits. Best for marketing and creative leads; engineers will find the main stage thin.