DDMA Experimentation Heroes

DDMA's annual afternoon on experimentation and conversion optimisation at Hotel Casa on Eerste Ringdijkstraat, with practitioners from Dutch digital teams presenting the tests that worked and the ones that did not. From 12:30, tickets 164.79 euro.

DDMA is the Dutch data and marketing association, so the room is in-house growth and CRO teams rather than agencies pitching.

Why go: the failed tests are the reason to come. Published case studies rarely include them, and this is a room where people present them in front of peers who will question the method. Best for growth, product and CRO people who run experiments for a living.