LLM's & AI transforming eCommerce & Shopping behavior

A panel and Q&A on how large language models are rewriting the shopping journey: search and discovery shifting from SEO towards generative engines, personalisation, brand loyalty, and what that does to online and in-store experience design.

Joana Veiga, Global Strategic Design Leader at IKEA Retail, Chris Allwood, Experience Design Director at Bloom & Wild Group, and Marc Meyer, Partner at In The Pocket, take the questions. In The Pocket hosts. Doors 18:00 with drinks and bites, discussion and Q&A from 18:30, networking from 20:00.

Free, at Mindspace on Nieuwezijds Voorburgwal. Seating is deliberately tighter than usual: an RSVP puts you on the waitlist and the organisers confirm attendees after reading the question you submit.

Why go: retail and e-commerce teams rarely get practitioners from IKEA, Bloom & Wild and a product studio in one room arguing about the same shift. Best for product designers, UX researchers and e-commerce leads.