Building the Next AI-Powered BeSci Unicorn
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Add to calendar · Downloads an .ics file · Times are in Europe/London · Google Calendar
Jez Groom on building a behavioural science consultancy from the first client to a multimillion-pound sale, and where AI changes that playbook.
Groom founded Cowry Consulting, acquired by VCCP Group, and before that was Group Chief Strategy Officer at Ogilvy UK, where he co-founded ogilvychange. He now runs small wonder and findmybesci.com and is Professor in Practice at Durham University. From 19:00 he tells the founder story; from 19:40 the talk turns to personalisation at scale, AI-run experiments, ethics and manipulation, and where the money is, with a short look at Saint, an AI admin tool. Q&A, then drinks until 21:00.
Free, hosted by Encode Club at Encode Hub, 41 Pitfield Street, N1. Doors 18:30. Every registration is reviewed.
Why go: a founder who has sold a behavioural science business, on what he would do differently with AI today. Best for founders, researchers and product and growth people working on behaviour change.
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