Grow Your Sales: Unlock Your Data

The fifth workshop in the Birmingham NatWest Accelerator's Sales Accelerator, at 2 St Philip's Place from 09:30, on organising and using sales data.

It covers why a CRM matters, how to structure one so it tracks leads, customers and performance rather than becoming a graveyard, and which metrics are worth measuring for your business. There are exercises to identify your own key numbers, real founder examples of where better data changed the sales outcome, and an Action Lab session to set up or improve your own CRM before you leave. The Sales Accelerator is a twelve-week programme of six workshops; individual sessions are open without joining the whole thing. Free.

Why go: you leave having actually configured something rather than with notes about configuring it. Best for founders and early sales hires whose pipeline currently lives in a spreadsheet.