Marketer to Marketing Engineer: Build Your First AI Marketing Agent

A two-hour hands-on workshop, capped at twelve people, where marketers build a working AI agent rather than watch a demo. Attendees rebuild Into-it's positioning-statement agent in n8n, adding nodes one at a time and wiring in Claude, ChatGPT or Gemini, and leave with the agent as a file to install in their own account.

Run by In The Loop with The Marketing Society. Dino Myers-Lamptey, founder of The Barbershop, and Lee Henshaw, founder of Into-it, facilitate and sit with each attendee while they build. Henshaw also reports on the AI marketing department Into-it is building with the LSE. Bring a laptop, an AI account and a free n8n login set up beforehand.

Why go: twelve seats and two facilitators means you finish something, which is rare for an AI workshop. Best for marketers who use AI daily but have never built an agent, and for leaders who want their team automating strategy work.