Agentic Marketing Hackathon, London

A three-hour build session for in-house marketing teams that want a working content agent rather than another demo. Teams of three from the same company build on the night, with coaches on the floor instead of a lecture.

Applied AI Academy runs it with Brainlabs. Victoria Rusnac, its founder, and Jamie Faulkner, Managing Director for SEO at Brainlabs, open the evening. The coaches are Lisa Vecchio, Senior Director of Marketing for Business Banking at Monzo, and fractional marketing leaders Rob Marcus, Judith van Dijk and Maya Moufarek. 18:00 to 21:00 at the Brainlabs office on Old Street, dinner included.

Free, but application only and not open to individuals: one person applies for a team of three colleagues, one application per company, applications close 30 October and places are confirmed by 4 November. Teams are expected to use AI daily already and to bring their own tool access, since no licences are provided on the day.

Why go: the coaches have shipped this inside real marketing teams, and three hours building with your own colleagues gets further than a conference talk about agents. Best for in-house or agency marketing teams past the simple-assistant stage.