The Shortlist - Account Based Marketing for B2B SaaS Manchester Meetup

A morning session for B2B SaaS marketers running account-based programmes, and for anyone trying to get their marketing data into a state an AI tool can do something useful with.

Jonathan Catton, Head of Data & Insights at the agency Hallam, walks through how his team pulled scattered marketing data into one place and what changed once they had. Attendees then take their own questions to small tables with hosts, and the morning closes with open networking run by Silicon Mingle.

Organised by Overfunded. Free, in person at Department Campfield, and no technical background is assumed.

Why go: most ABM sessions stay at strategy level and skip the data plumbing that decides whether any of it works. Best for B2B marketers and growth leads at SaaS companies who own the numbers themselves.