The Nursery Presents: Concept, Branding and Storytelling for Tech Startups

A two-hour working session at Startup Village on Science Park for early-stage tech founders: building a brand concept, making it distinctive, and using storytelling to get customers and investors to repeat it back to you. The focus is the narrative that has to survive a pitch deck, a landing page and a hiring conversation without changing shape.

Run by The Nursery, hosted by Startup Village Amsterdam, facilitated by Danielle — the registration page gives no surname or company. 10:00 to 12:00, free, and sold out as of 3 November, so watch for returns if you want in.

Why go: branding is the work founders put off until a fundraise forces it, and two hours with a facilitator beats another positioning doc nobody reads. Best for pre-seed and seed founders who cannot yet explain the company in one sentence.