Community Connections: Story Telling through Digital Marketing

The age of social media marketing means that organizations must get creative with their advertising.

Community begins in the digital sphere: resources advertised online become realised in the public world. This panel will look at how social media development and marketing can be used as a powerful storytelling tool, with content creation allowing for community engagement in an accessible format. We plan to examine the different forms in which digital marketing tells a particular story through collections of data, visuals, and the written word. Each of the panelists will discuss how they utilized digital platforms to further the missions of their respective organization.

Moderator: Bett Schumacher

Presenters:

Maya Cole '27, Environmental StudiesSascha Faber '27, EnglishStella Gray '28, PsychologyStella Rennard '27, English