Reading The Market: Insights and Impact in Different Industries

This panel brings together four students who spent their summers applying business and research skills in real-world settings across different industries.

Our panelists conducted market research, competitive analysis, and customer discovery to shape an ed-tech market entry strategy; produced industry reports on China's cultural tourism sector through digital marketing and AI business analysis at Fudan University; supported sustainability-focused organisations, including Fairtrade USA and Rainforest Alliance, by researching how retailers work with suppliers and managing client data and mapping; and developed a campus digital marketplace from initial concept toward implementation alongside a professor. Together, we will reflect on the skills we developed and the lessons we learned from turning market and industry research into actionable insights.

Presenters:

Zivai Jaravaza '27, International Relations, Economics and Global Business NexusAkua Omono Osei '27, Economics Major and Entrepreneurship, Organizations, and Society MinorRabbani Thussu '28, Economics, Psychology and Global Business NexusCasey Xu '27, Sociology and East Asian Studies Major