From Brand to Buyer: Building a Business People Recognize, Trust, and Choose

A beautiful brand is not enough. To grow, your business needs a brand that is clear, credible, and ready to meet the market. In this practical conversation and workshop, branding strategist Briana Wucinski and founder Brooke Hipps will break down how to build a brand that people do not just notice, but actually trust and buy from.

Attendees will learn how to clarify their brand identity, shape a message that resonates, and translate that foundation into real-world go-to-market action. Brooke will share her founder perspective on what it looks like to bring a brand to life beyond the mood board and into the hands of real customers.

Key takeaways:

Understand the difference between having a brand aesthetic and having a brand strategy.Learn the key building blocks every founder needs before going to market.Identify the messaging and customer experience touchpoints that help turn interest into trust and trust into sales.

Speaker Bios:

Briana Wucinski

Founder, SUNSEV Creative

Briana Wucinski is the founder of SUNSEV Creative, a groovy, strategy-forward branding and marketing consultancy that helps entrepreneurs build brands with clarity, consistency, and soul. With a background spanning startups, nonprofits, healthcare, and founder coaching, she brings a blend of visual storytelling, brand strategy, and real-world marketing know-how to every room she enters.

Briana is especially passionate about helping small businesses uncover what makes them distinct so they can show up with more confidence and connect more deeply with the people they serve.

Brooke Hipps

Founder, Weekend Will

Brooke Hipps is the founder of Weekend Will, an innovative SaaS platform making estate planning simple, affordable, and approachable.

After the sudden loss of her sister in 2022, Brooke turned grief into action, creating a solution to help families avoid the confusion, stress, and financial burden of end-of-life decisions.

A seasoned entrepreneur and TCU Executive MBA graduate, Brooke combines business experience with a passion for proactive legacy planning - helping families create a “love letter” to those they leave behind.

Brooke would bring the founder perspective, sharing how branding decisions show up in the real world when building, launching, testing, and growing a business.