Trojan Talk with MATTE: Building MATTE — Creativity, AI, and Staying in Culture

Name: Trojan Talk with MATTE: Building MATTE — Creativity, AI, and Staying in Culture
Start: 2026-11-10T00:30:00+00:00
End: 2026-11-10T02:00:00+00:00
Location: Los Angeles

Monday 9 November 2026, 16:30

Venue time (Los Angeles)

Monday 9 November 2026, 16:30Venue time (Los Angeles)

Monday 9 November 202616:30 · Venue time (Los Angeles)

Price on the ticket pageTickets sold by calendar.usc.edu

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Downloads an .ics file · Times are in America/Los_Angeles · Google Calendar

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Event details

Tickets sold by calendar.usc.edu

Price on the ticket page

Add to calendar · Downloads an .ics file · Times are in America/Los_Angeles · Google Calendar

Matthew Rowean, Founder and Chief Creative Officer of Matte Projects, will discuss how he built a creative agency that executes major brand events and campaigns while staying ahead of culture.

He’ll talk about his approach to leading creatively at scale, how he’s integrating AI into the agency’s workflow, and what it actually takes to stay culturally relevant.

This event is open to Juniors and Seniors, but all ages. IYA, Marshall, Roski, SCA, Annenberg, and Thorton per employer request.

Registration is first-come, first-served, and space is limited to 75 attendees.By registering, you are expected to attend or cancel if you are no longer able to attend.No-Show Policy: Failure to attend without canceling will result in a “No Show” on your Handshake account. Multiple no-shows may restrict your access to future events, per our Trojan Accountability Expectations.Need disability-related accommodation?

We strive to be consistently inclusive in our practices and provide services to all members of the Trojan Family. To that end, if you are in need of disability-related accommodations to attend an event, let us know by Requesting an Accessibility Accommodation.

Notice of Non-Discrimination

Events are open to all USC Students. The USC Career Center operates its programs in accordance with USC’s Notice of Non-Discrimination.

This program is open to all eligible individuals. USC operates all of its programs and activities consistent with the university’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation or any other prohibited factor.