Building a Notable Brand: Why Do Millions Choose Arby's?

Name: Building a Notable Brand: Why Do Millions Choose Arby's?
Start: 2026-10-19T16:30:00+00:00
End: 2026-10-19T18:00:00+00:00
Location: Georgia State University

Monday 19 October 2026, 12:30Venue time (New York)

Monday 19 October 202612:30 · Venue time (New York)

Georgia State University

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Jeff Baker knows what it takes to build a brand that keeps millions of customers coming back. As Chief Marketing Officer of Arby’s, he brings a firsthand perspective on the strategies behind one of the nation’s most recognizable restaurant franchises. Come hear how Arby’s builds its brand, connects with customers, and grows through franchising. Real talk on marketing, entrepreneurship, and what it takes to build a franchise that stands out.
This event is ideal for students interested in entrepreneurship, hospitality, business ownership, and scalable business models.
All GSU Students are asked to register here on PIN!

Hosted by: Cecil B. Day School of Hospitality, Entrepreneurship and Innovation Institute

Additional Information can be found at: https://pin.gsu.edu/event/12807771