Industry Deep Dive: Ad Tech
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Hello Boulder WiMLDS! It has been a bit since our last meetup, but we have another great talk for you!
We have the honor of hearing from Amy Le, Senior Data Scientist at Dataiku. Drawing from from five years of hands on experience in ad tech, this deep dive explores the core ML architectures that power programmatic advertising. We will examine how real time bidding models, user intent signals, and predictive click through algorithms drive campaign performance. Finally, we will discuss challenges in audience targeting and attribution.
Agenda
6:00 - meet and greet
6:15 - presentation
Networking to follow. Light snacks will be provided.
If you cannot make the event but would like to continue receiving event notifications, please RSVP.
Your co-hosts,
Meghan Sloan and Jo Martinez
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