Building a CPG Brand From Scratch: The Founder's Playbook
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Join the HBS Entrepreneurship Club and HBS Health & Wellness Club for Building a CPG Brand from Scratch: The Founder's Playbook, a fireside chat featuring Kaureen Randhawa, founders of Besto, a fast-growing better-for-you food startup in nut-free pesto.
What does it take to turn a homemade recipe into a product on 100+ grocery store shelves in just two years—with almost no marketing budget?
We'll dive into:🚀 From idea to launch: Turning a family recipe into a real business📈 Scrappy growth: Building a loyal following through word of mouth, organic social, and influencer seeding🛒 Scaling into retail: Getting into grocery stores, working with distributors, and navigating the realities of CPG
🥬 BONUS: Come taste Besto's delicious, nut-free, gluten-free pesto and take home a jar! (While supplies last)
📅 Monday, November 16⏰ Time: 4-5p📍 Location: HAWES 102 HBS campus
Whether you're building a startup, curious about consumer brands, or just love discovering delicious, better-for-you food, come join us!
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