You Can Build. Now, How Do You Go-to-Market?

You Can Build. Now, How Do You Go-to-Market?

A lot of SWEs can ship something great, but then get stuck on the next part:

1. How to connect with your clients/customers2. How to pitch yourself before an investor3. How to present yourself as a founder to the worldFrom this event, you get:

A VC-lens mini audit: honest feedback on whether your idea is fundable, what's missing, and what investors will ask you first.

A marketing-lens mini audit: your ICP, your positioning and your founder-product fit, written down so you leave with a clear direction.

Professional photos: 1 LinkedIn-ready headshot and 1–2 live shots of you in action, ready for your profile and your launch posts.

A GTM starter kit: the templates, tools and reads we point our own founders to, sent after the event.

A way into our networks: a spot in a community of founders who have traction and have raised, and Anna Ma IRL events, plus intros where there's a real fit.

This value-packed workshop is brought to you by:Sanket Mittal is the founder of Althra, Vancouver's early-stage incubator. Althra has had 300+ applications over three cohorts and has 10+ venture fund partners, and its mentors have raised over $625M. Sanket used to work at Graphite Ventures and advised the VANTEC Angel Network. He's your VC lens.

Anna Ma is the founder of Anna Ma IRL, an event marketing agency. She led marketing at flocksocial.app, where users grew by 700% in her 8-month tenure. She's also worked with Unity Technologies (Vancouver, SF and Copenhagen) and with Redshift Collective under Andrea and Jim Southcott, the brand strategists behind Vancouver's winning 2010 Olympic bid. She's your marketing lens.

Agenda

10:00–10:15 Networking buffer (coffee + pastries)

10:15–10:20 Opening mini keynote: Sanket Mittal on founder-led building

10:20–12:05 Workshop rotation:

VC lens (validate your idea, get honest feedback on whether your idea is fundable & what investors look for);

Marketing lens (get a 1:1 mini audit on how you're positioning and marketing what you've built);

Founder networking (open conversations with founders from the Althra community: ask what worked, what didn't, and how they found their first customers)

12:05–12:30 Closing + open networking

We believe in hosting with intention, so we can provide each attendee the curated experience they deserve. Space limited.