Startup 101: Customer Discovery & Problem Validation

Startup 101: Customer Discovery & Problem Validation

🚀 Event Overview

💡Is your startup solving a real problem, or just a cool idea?

Every startup begins with an idea. Customer discovery and problem validation help you find out whether you’re tackling a problem worth building a business around.

Join Innovation OnBoard UofT and Rotman Commerce Sales Group for our Customer Discovery & Problem Validation workshop, led by Filip Pejic, Co-Founder of Bedford and UofT Rotman Alumnus. Learn how to move beyond assumptions, understand what your customers need, and gather evidence before investing time and resources into a solution.

Whether you’re exploring entrepreneurship or already developing a startup, this workshop will help you ask better questions and make more informed decisions about what to build next.

🌟Explore how to:

🤔Define your target customers and identify customer pain points worth solving

👥Run customer discovery interviews that identifies real needs

📊Use customer insights to challenge assumptions and sharpen your startup idea

Stay for a networking session to exchange perspectives and connect with students and aspiring founders from across disciplines within UofT’s entrepreneurship community.

Before you build it, find out who needs it. Sign up now!

📅 Event Details

Date: Monday, November 16, 2026Time: 6:00–8:00 PMLocation: UTSU Student Commons, 230 College St, East Lounge (4th Floor)

Light refreshments will be provided!