Workshop: How to Approach Early-Stage Go-to-Market

Getting your venture into the world means engaging real customers, users, or audiences before everything feels finished. In this hands-on workshop, you’ll explore practical approaches to early-stage go-to-market and learn how early engagement can help you test assumptions, sharpen your offering, and build momentum.

The session will cover how to define and test your target customer, connect with the people you hope to serve, and approach sales and outreach authentically. You’ll also unpack common roadblocks—like feeling your product isn’t ready or worrying that selling feels manipulative—and reframe them in ways that make it easier to take action.

You’ll leave with a clearer approach to reaching early customers, learning from their response, and using those insights to refine your venture and move forward.