RDU SMB Meetup: From Posts to Pipeline: LinkedIn Social Selling for Business Owners Who Hate Selling

You know you should be on LinkedIn. You've maybe even posted a few times. But the leads aren't showing up, and the idea of "selling" on social media makes you cringe.

This month, Liam Darmody joins us for a one-on-one conversation about turning LinkedIn into a real source of business. No panel, no slide deck. Just a candid interview and plenty of time for your questions.

Liam has spent 20+ years in SaaS and is VP of Customer Success and GTM Operations at Brandi AI. He built a LinkedIn following of 49,000+ people largely by replying to everyone, and that personal brand landed his last two jobs and launched his own LinkedIn strategy consultancy. He teaches personal branding on LinkedIn Learning through his Manifest Serendipity framework and writes the newsletter The FoLD. He lives right here in Apex.

We'll cover

Why your personal profile will outperform your company page, and how to make it work for you

The comment-first approach that grew Liam's audience, and how to do it in 15 minutes a day

What to post when you think you have nothing to say

How to move from a comment to a conversation to a client without being the pushy guy in the DMs

How to tell if LinkedIn is working before it shows up in revenue

Who should come: Business owners, founders, and operators who need more leads and want a way to get them that doesn't feel like cold calling.

Format: Fireside interview moderated by Helen Zhang, CEO of Futurise Growth Partners, followed by open audience Q&A. Bring your questions, and bring your LinkedIn profile if you're brave enough to have it reviewed live.

Agenda

5:00 PM — Networking

6:00 PM — Fireside interview

7:00 PM — Q&A + raffle

Tickets

Early Bird: $5 through Sunday, November 1

Regular: $10 from November 2

Appetizers and drinks included

Where: KW Raleigh · 4700 Homewood Ct, Ste 200, Raleigh, NC

Thank you to our sponsors

Athena Assessment — Pre-employment judgment assessments that help companies hire people who actually fit.

Exit Factor of Raleigh-Durham — Helping Triangle business owners plan successful exits.

Supporting Strategies — Outsourced bookkeeping and controller services that help growing businesses stay organized and decision-ready.

Three Sierra — Operational execution consulting services.

Venue partner: KW Raleigh

Hosted by RDU SMB. Questions or sponsorship: [email protected]