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What Founders Should Know About Channels Early - with Shay Shwartz
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What Founders Should Know About Channels Early - with Shay Shwartz

Sunday 8 November 2026, 09:30Venue time (Jerusalem)
DeloitteDirections
FreeTickets sold by luma.com
Sold out — view event pagevia luma.com
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Downloads an .ics file · Times are in Asia/Jerusalem · Google Calendar

Most founders learn how channels work too late - and it can have a huge impact on their growth.

As a founder, you want to understand the science of channel selling early:

If and when channels fit your company

How to use your first deals to build the foundation for a future channel motion

How it should shape the salespeople and executives you hire

Shay is one of the strongest founders I've met when it comes to GTM. He's incredibly natural at it, and what he's built with channels over the past year honestly blew my mind. After our conversation, I thought every early-stage cyber founder I know should hear and learn from him.

Shay, Ocean's CEO, was generous enough to set aside time while he's visiting Israel to share what he's learned with fellow founders.

If I were you, I wouldn't miss this one.

Agenda

9:30-10:00 - Coffee & snacks

10:00-11:00 - Session with Shay (practical, informal, plenty of time for Q&A)

Who it's for

Early-stage B2B founders, especially in cyber. Seats are limited.

About Shay

https://www.linkedin.com/in/shayshwartz

Hosted by Raz Vicerabin, WINGS

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