AFC Presents: She Means Business for Women’s Entrepreneurship Day

Did you know it’s Women’s Entrepreneurship Day on Thursday the 19th of November? No? Neither did we until Katie Forse told me and I said HOLD MY WINE, I’m building a full day around this.

So that’s exactly what we’re doing. She Means Business for Women’s Entrepreneurship Day is a full day at Stone & Chalk Melbourne, built around the real problems women founders get stuck on: working sessions with people who’ve actually been in it.

Two ways in:

Free - coworking all day, morning coffee, afternoon tea, and the evening panel

All Access Pass - everything in Free, plus the full day of workshops, focus groups and small circles

Free, all day

Drop in, set up, work alongside other women building businesses. Open to anyone, just lock in your free ticket via this event. The Selfie Hub Collective will be onsite running free professional headshots throughout the day, clean and unbranded, genuinely yours to use on LinkedIn, your website or speaker profiles.

The free day, at a glance:

9:00am - Morning coffee with Giant Leap - rsvp here: https://luma.com/65v7s9t9

All day - Free coworking + Selfie Hub headshots

3:30pm - Afternoon tea with The Startup Muse

5:30pm - Evening panel - rsvp here: https://luma.com/kpuauyws

🫖 Afternoon tea with The Startup Muse

From 3:30pm to 4:30pm, Pip Stocks (The Startup Muse) is hosting afternoon tea in the kitchen, also part of the free stream, no separate RSVP needed, just drop in.

The Startup Muse exists for exactly this moment: the space between coffee and scones where the real conversations happen. Pip will be running a sit-down chat on what it actually takes to back yourself as a founder, pulling from her own run building Customer-led growth programs and backing other founders to do the same. Perfect way to end a day of learning!!

Also, every attendee who comes along gets three weeks of free access to Saarah Discover, Pip’s customer conversation tool, plus a 30 minute Discover call with her team to help you work out where to take it next.

All Access Pass, this is where a lot of the good stuff isTwo rooms running back to back, 10:30am to 3:30pm, no filler, no empty slots, every hour is a founder who’s done the thing teaching you how.

The AI Edge StreamLearn to run more of your business on AI, with less headcount.

10:30, Nikki Tugano (SeenCulture): building an AI operating system from the ground up

11:30, Robelen Ryan (CodexLab): growing your business without adding headcount you can’t afford yet

1:30, Kathryn Priestly (Ask Colin): building without a technical cofounder

2:30, Rachel Wong (The Finance Hybrid): your AI back office, running finance and ops without a hire

The Blueprint StreamThe fundamentals every founder needs, taught by women who’ve actually built through them.

10:30, Katie Forse (Tribu): imposter syndrome

11:30, Sonia Karauh (Tala Thrive & MLAI): raising 101

1:30, Sam Freidin (Milkshake Creative): branding and AI content systems

2:30, Jodi Geddes (Brandiie): personal branding

One ticket, both rooms, pick whichever session you need most in each slot.

Hardship tickets, made possible by OhhWells

We’ve got an epic day of programming on 19 November, and we don’t want anyone to miss out on what the Founder Pass offers. We know not everyone is in a position to cover the ticket cost right now, whether that’s a tough personal situation or being underrepresented in this industry, so we’ve set aside 3 supported tickets for founders in that position. Apply by Sunday 15 November here: aussiefoundersclub.com/founder-pass-nomination

Evening panel (free to attend)

We’re closing the day with a panel of three founders who’ve actually built, scaled and sold real businesses, talking honestly about what that took. Join us to hear from:

Lauren Oakes (Thursdays)

Danielle Pearce (Merry People)

Jodi Geddes (Brandiie, exited Circle In)

RSVP: https://luma.com/kpuauyws

🛠 Venue Sponsor: Stone & Chalk Melbourne

We're hosted by Stone & Chalk, one of Australia's largest innovation hubs and home to hundreds of startups, scaleups, and the people building them. Their Melbourne space sits in the heart of the city's startup community, and we're stoked to be running this one in their room.

Proudly Supported by LaunchVic

LaunchVic is Victoria's startup agency, established by the Victorian Government in 2016 to fuel the growth of the state's startup ecosystem. They back programs that build founder, investor, and talent capability, and advocate for startups across Victoria.

Grateful to have them backing us.