Open Playbook - GTM Beyond the Hype 1

Welcome to the first Open Playbook, practical go-to-market in Warsaw.

This is edition 1 of a new monthly meetup for people in go-to-market who want to see what’s actually working right now. That means real workflows, real tools and real results from people doing the work, not vendor pitches or hype.

Why should you attend?

See the plays modern GTM teams are running today in sales, marketing, RevOps and customer success.

Learn from practitioners who built it themselves and will tell you what broke along the way.

Meet people in Warsaw who do the same work you do, and be part of this community from day one.

What can you expect?

Every Open Playbook has three talks, each covering a different side of go-to-market:

The Build: a technical talk. How a GTM system is actually wired: the tools, the data, the automations behind it.

The Play: a practical talk. A workflow that ran in the real world, step by step, with the results.

The Thesis: a big-picture talk. Where go-to-market is heading and what it means for your role.

The rules: max 3 slides, max 15 minutes. Show what you built.

After the talks: pizza, drinks and time to connect with everyone in the room.

Spots are limited and registration requires approval, so register early.

Agenda

18:30 – Doors openGrab a name tag and a drink, say hi.

19:00 – IntroductionWelcome and what Open Playbook is about.

19:05 – The BuildA technical talk on how a real GTM system was built, with what worked and what broke.

19:25 – The PlayA practical, step-by-step walkthrough of a workflow that delivered results.

19:45 – The ThesisA big-picture talk on where go-to-market is heading.

20:05 – Wrap upClosing remarks and what’s next for Open Playbook.

20:10 – Pizza, drinks & networkingStay as long as you like, until 21:00.

Speakers will be announced soon.

Who is this for?

Sales, marketing, RevOps, customer success, GTM engineers and founders: anyone in go-to-market who wants to work smarter. No coding required.

Want to speak at a future edition?

Got a build, a play or a thesis worth 15 minutes? Send a short Loom of what you built to [email / form link].

📍 Świetlica Wolności, Nowy Świat 6/12, Warsaw🤝 Hosted by Jacek Gabanowicz / Future Lab