Inspired and Empowered: Making Influencer Marketing Work for Consumers

Influencer marketing is creative, dynamic and changing the way consumers discover and choose products.

Drawing on new and exclusive consumer evidence, this session brings together consumers, influencers, brands, platforms and policymakers, this session brings together consumers, influencers, brands, platforms and policymakers.

Together, we will follow the journey from inspiration to purchase, and from opportunity to responsibility. We will explore what consumers value, what builds trust, and how to make this flourishing market work better for everyone.

Panel 1: The Influencing Journey: From Inspiration to Purchase

Maxime Ricard, Senior Digital Policy Manager, World Federation of Advertisers (WFA)

Charley Stone, CEO, European Association of Communications Agencies (EACA)

Clo Willaerts, Belgian Influencer Alliance (IMA)

Els Bruggeman, Head of Advocacy & Enforcement, Euroconsumers

AIM: European Brands Association

Panel 2: The Policy Journey: What Needs to Change and What Doesn't?

Eugene McQuaid, Senior Public Policy and Government Relations Manager, TikTok

Ludovic Basset, Director General, European Advertising Standards Alliance (EASA)

José Manuel Argilés Martín, Consumer Affairs Counsellor, Permanent Representation of Spain to the EU

Els Bruggeman, Head of Advocacy & Enforcement, Euroconsumers

European Commission

Moderated by Liz Coll.

Co-organised with TikTok.