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Story-First Sales: Earn trust, sell more, & stay human
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Story-First Sales: Earn trust, sell more, & stay human

Tuesday 10 November 2026, 14:00Venue time (New York)
Artists For HumanityDirections
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Corporate sales culture has dehumanized EVERYONE:
Buyers start out suspicious, and sellers are never taught how to earn their trust honestly, which means buyers go with whoever they know (or whoever's cheapest).
This is probably costing you $10's of 1000's / year in bonuses or commission. Maybe more.
HOWEVAH (Boston):
There is a HUMAN way to earn someone's trust in <90 secs, and it's a technology older than money itself:
Stories. Personal stories.
Your 3-Act Origin Story, to be precise:
Childhood Origin
Youth Awakening
Adult Choice
+ "Selling Belief"
I'm Will Greenblatt, recovering child actor turned award-winning speaker and "Canada's best pitch coach" (FI). I've taught my 3AOS framework to sales leaders at:
Wayfair,
Remax,
Ericsson,
Boston Dynamics
& Bird Construction, helping them win $550M+ in deals.
At THIS workshop, I'll show you:
what a great 3-Act Origin Story looks like (by sharing mine)
why it works to earn trust & build relationships with clients
the proven 3AOS structure to create yours
and how to deliver it in <90 seconds at the beginning of your next big sales presentation
I do roleplaying, live coaching w /feedback, and Q&A.
PLUS you'll make deep connections with other sales leaders in the room.
If you make just one extra sale from this workshop in Q4, it'll be well worth the time & a hundred and fifty bucks.
WHADDYA SAY? HMMM??
PS.
This event is part of Boston Human Week

Human Week (Nov 9–13) is a week of conversations across Boston about how we build a future that puts people first: AI, education, work, care, cities, and everything in between. Hosted by all kinds of humans, in all kinds of rooms.Follow the Human Week calendar to see the full lineup and find us on Instagram.

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