The Art of Getting People to Care: Storytelling, Content & Building an Audience

What makes an idea worth paying attention to— and how do you turn that attention into a genuine connection? In this interactive session, Yale senior and content creator Crawford Arnow ’27 shares lessons from six years of creating content and building a community of more than one million followers across platforms.

Drawing on his experience as a creator, he’ll explore how to generate ideas, craft compelling hooks and stories, develop a recognizable point of view, and use audience feedback to figure out what resonates and what to try next.

Whether you’re building a brand, launching a venture, developing a creative project, or figuring out how to get people excited about an idea, the ability to capture attention and make people care is invaluable. This session will offer practical ways to approach that challenge with greater creativity, experimentation, and confidence.