Creative AI for Advertising | Dublin AI Week

Creative AI is changing how advertising ideas move from an initial spark to a complete campaign. An image can become a character, a character can become a story and that story can expand into film, animation, voice, social content, interactive experiences and product prototypes. Join Napkin for a practical exploration of using creative AI for advertising. We’ll look at how an idea can move across a connected creative workflow while retaining the personality, visual identity and judgement that make it memorable. A character will be one of the starting points. Using OpenAI image models, we hope to explore how a face, personality or slightly strange idea can become the star of an advertising campaign—then follow it through storyboards, animation, voice and different campaign formats. The goal is broader than generating a single image or video. It is to understand how creative teams can connect AI tools across the advertising process, develop ideas faster and still keep human direction and craft at the centre of the work. What we’ll explore Turning an early creative idea into a campaign concept Developing memorable characters with a consistent look and personality Moving from images into storyboards, animation, voice and video Adapting one idea across different advertising and campaign formats Maintaining visual continuity as a concept moves between tools Combining creative thinking, product design and development Deciding where human judgement matters most in an AI-assisted workflow Using examples from Napkin OS, we’ll connect the creative and technical steps rather than treating each output as an isolated experiment. Who it is for This session is for creatives, advertising and marketing teams, coders, designers, filmmakers, developers, product people and anyone curious about creativity with AI. Bring an idea, a question or simply your curiosity. Come to experiment, meet potential collaborators and imagine what you could make together. No technical background is needed. Partner Napkin Napkin turns agency knowledge into a growing creative advantage. Napkin will lead the practical exploration of carrying a creative idea through connected advertising formats while keeping its identity consistent. Sponsor HeyGen HeyGen is an AI video-generation platform for creating videos with AI avatars and voices. HeyGen is sponsoring this event. Dublin AI Week This event is part of Dublin AI Week, a citywide programme of practical AI events by Give(a)Go and Baseline. Explore the full programme.