Berlin Marketing Leaders Roundtable | Brand Is the Last Moat: The Revenue Advantage AI Can’t Replicate

✨ Why we’re gathering

Here’s where we’ve found ourselves today, as marketers: speed is cheap. Content is infinite. Execution that once required specialized teams, significant budgets, and years of experience can increasingly be replicated.

As those advantages become easier to copy, what becomes harder to replicate is what people believe about your company. That’s why brand is becoming one of your most defensible advantages. Brand is the last moat.

For marketing leaders in this new environment, the old challenge remains: making the commercial case for brand in organizations still optimized around short-term results.

→ How do you prove the revenue impact of something that compounds over years?→ Where can AI strengthen your brand, and where does it erode trust?→ How do you build a position customers associate with you before a competitor claims it?

On 10 November, HubSpot for Startups, Gamma & Aetheris Ventures are bringing together a curated group of marketing and revenue leaders in Berlin to explore these questions through real examples, practical frameworks, and structured peer discussion.

The aim is simple: to understand what still creates lasting differentiation when almost everything else becomes easier to replicate.

💡 Agenda

18:30 - 19:00 | Doors open: food, drinks, mingle

19:00 - 19:20 | Gamma Keynote on latest updates

19:20 - 19:50 | Panel DiscussionBrand vs. Performance vs. Content & Community — Proving Impact and Revenue That LastsModerated by Angeley Mullins, with:

Chloe Maguire, Brand & Community Lead @Leapsome

Christoph Brack, VP Marketing @Pliant

Justyna Borowiec, Head of Marketing Germany @HubSpot

Kelsey Wu, Strategy @Gamma

19:50 - 20:00 | Break

20:00 – 20:30 | Roundtable Discussions

Each speaker will lead a roundtable discussion regarding the following topics:

The future of brand in an AI world

Will brand become the last moat?

When AI credit usage is ever increasing, what really drives lasting awareness?

How do you differentiate between brand ethos and AI slop?

20:30- 21:00 | Findings & Wrap-Up

👤 Who should join?

This room works because the people in it are wrestling with the same problem at roughly the same stage.

We're curating it for marketing & revenue leaders at venture-backed B2B startups and scaleups who are responsible for building both demand today and a company people remember tomorrow.

Ideal participants include:

Head of Marketing, VP Marketing, CMO, or a founder personally running marketing

VC-backed (Seed - Series B), minimum €2M raised, with an existing marketing team

B2B, so the attribution problem is genuinely shared

Applications are reviewed individually.

And there’s one question we want every participant to think about before arriving: Which of your moats have stopped working?

🎁 Bonus for attendees: The Last Moat Brief

Every participant will receive The Last Moat Brief within 48 hours of the event.

This will be built from the strongest insights generated in the room, designed to be something you can put in front of your leadership team or board on Monday morning.

Eligible startups will also get access to the HubSpot for Startups Growth Pack, including:

50% off any Gamma Plus or Gamma Pro plan

90% off HubSpot, plus 5,000 HubSpot AI credits

Access to Hubspot's GTM Mentorship Program

👋 Your hosts

Angeley Mullins — Founder & CEO @ Aetheris Ventures

Fabian Hartmann — Head of VC @ HubSpot for Startups

Kelsey Wu — Strategy @ Gamma

📍 Location

HubSpot Berlin Office, 19th floorAm Postbahnhof 17Berlin

📸 Recording notice

This event will be filmed and photographed. By attending, you consent to being recorded and your image/voice being used for promotional purposes.