AI in Action: Your Turn

Bring a laptop. Leave with workflows you can use Monday. Zero hype.

Last year's AI in Action panel showed what AI can do. This year, you drive. Local marketers and educators who use AI every week will demo their real workflows live while you follow along on your own laptop. Short sessions, real tools, real prompts, real results.

HOW THE MORNING FLOWS

AI knows your stuff. AI makes your stuff. AI runs your stuff. Each session builds on the last.

AGENDA

10:30 a.m. Coffee + networking

11:00 a.m. Welcome

11:05 a.m. AI as Your Research Assistant, with Francesco V. Donato

11:30 a.m. Building Your Production Sidekick, with Veronique Zayas

11:55 a.m. Making AI Run Without You, with Michelle Hayes

12:20 p.m. Q&A with all three speakers

12:30 p.m. Wrap

THE SESSIONS

AI as Your Research Assistant

Francesco V. Donato, Visual Arts Instructor, Pensacola State College

Most people use AI to search the internet and summarize what it finds. Donato will show how to use it instead as a research assistant that organizes your own material, building a website live from a folder of your own files rather than relying on AI to generate the content. Along the way: custom codes that trigger routine tasks, and preferences that curb AI's most frustrating habits, like flattering, sycophantic answers.

Building Your Production Sidekick

Veronique Zayas, Founder and Managing Partner, HatchMark Studio

The best use of AI isn't replacing your creativity, it's protecting time for it. Zayas will show how her agency uses AI to handle the repetitive tasks, freeing up more time for the human side of the work, and how to build your own.

Making AI Run Without You

Michelle Hayes, Head of Marketing and Communications, Supernal AI

Hayes will show how she runs her calendar, inbox and daily plan with a small team of AI agents that start and finish work on their own. You'll set up one simple agent during the session and leave with it running.

WHAT TO BRING

A laptop and charger, and a free Claude account set up before you arrive (claude.ai). Free ChatGPT and Gemini accounts are helpful too.

WHO SHOULD COME

Business owners, in-house marketers, agency teams, freelancers and students. If you market a business, even part-time, this is for you.

Free and open to the public. RSVP so we can plan seating and coffee. Walk-ins welcome.

CO:LAB Pensacola, Conference Room 103 (1st floor), 418 W. Garden St., Pensacola

Hosted by AAF Pensacola. Venue sponsored by CO:LAB Pensacola.