Building for Traction in Health Tech

Building for Traction in Health Tech

Multi-Stakeholder Marketing for Health Tech Startups from Seed to Scale

A SeaHealthTech Lunch & Learn with Katie Cobb, in partnership with AI House. Lunch included. Networking at 11:30 AM; session begins at noon.

Health tech founders are often told they need marketing. But before spending on campaigns, agencies, content, or a first marketing hire, there is a more important question: What business milestone are you trying to reach, and who needs to say yes?

In healthcare, the person who uses a product is rarely the person who buys it. A clinician may love the workflow. A program leader may champion it. A CFO may own the budget. Meanwhile, security, legal, compliance, procurement, or clinical review can still slow or stop the deal.

That complexity changes how marketing works for companies moving from seed to scale.

In this hands-on session, you’ll work through a practical framework using a real challenge from your company. You’ll leave with:

A clear commercial milestone to focus on

A map of the stakeholders who influence your ability to reach it

An understanding of what each of them cares about and what each one risks

A version of your pitch written for one key stakeholder

Who should attend:Health tech founders, commercial leads, and operators working to land pilots, reach enterprise buyers, build partnerships, or prepare for their next raise.

This session is especially relevant if you’re asking:

Who is actually my buyer in a complex healthcare organization?

Am I speaking to the user, the champion, or the budget holder?

Why are conversations or pilots stalling?

Where should my marketing budget go first?

Come prepared to work on a real business challenge. This is an interactive workshop, not a slide-heavy presentation.

About Katie Cobb

Katie Cobb is the founder of Oxford Comma Strategy, where she helps health and climate tech startups that improve population health bring systems-changing innovations and ideas to market.

She has 20 years of experience across health technology, philanthropy, and public policy, specializing in go-to-market strategy for highly regulated markets. Her work includes positioning, business case development, multi-audience messaging, AI-augmented marketing, and building marketing functions from the ground up.

Her experience includes leading marketing at the recently acquired Amino Health; advising on investor theses and fundraising for Entrelacs AI; and leading strategic communications and stakeholder engagement campaigns for the Gates Foundation.

She holds an MPA from the University of Washington Evans School of Public Policy & Governance and a BA in International Studies from UNC Chapel Hill.

​​About SeaHealthTech

This event is hosted by SeaHealthTech, the largest community-led healthtech organization in Seattle and the PNW.

SeaHealthTech brings together founders, investors, healthcare professionals, technologists, and others passionate about transforming health through technology through happy hours, workshops, panel discussions, and industry events.

We believe the strongest innovation happens through genuine connection, shared learning, and meaningful partnerships.