Microsoft Marketplace Strategic Breakfast @ Microsoft Ignite 2026

A focused, invite-only breakfast for senior alliance, marketplace, channel and cloud GTM leaders at Microsoft A focused, invite-only breakfast for senior alliance, marketplace, channel and cloud GTM leaders at Microsoft Ignite.

By Thursday morning, the major Ignite announcements will already be out. Join Microsoft Marketplace leadership and senior peers to go beyond them: what they mean for partners, which buyer shifts and execution patterns matter most, and how to turn Microsoft Marketplace into co-sell momentum, channel reach and revenue in 2027.

Why nowAzure accelerated to 48% growth last quarter, and Microsoft guided 49–50% for the next one. Cloud commits have crossed $1.6T across the top three hyperscalers, and Microsoft’s commercial backlog is up 73% YoY. On Azure, eligible marketplace purchases count 100% toward a customer’s MACC.

That’s a large pool of committed budget partners can reach through Microsoft Marketplace. The question is how to get your share of it in 2027.

Speakers

Mira Ayad — General Manager, Microsoft Marketplace

Mason McCoy — Director, Marketplace Strategy and Priorities, Microsoft

Darren Sharpe — Microsoft Marketplace Channel Lead

Kristyn Maddox — Director, Marketplace Product Marketing, Microsoft

Dominic Garabedian - GM & VP of Sales & Marketing, Labra

Roman Kirsanov — Founder & CEO, Partner Insight

Why join

Microsoft Marketplace direction, from the top. Mira leads Microsoft Marketplace globally. In August, she shared with our audience that Marketplace sales are growing 2X+ YoY. At Ignite, she’ll share what she’s hearing from customers and partners, in a room of ~80 instead of a keynote hall.

What Ignite means for your plans. Practical implications for co-sell and 2027 priorities, not another announcement recap.

Where channel-led business is heading. Multiparty private offers (MPO), global reach, and how partners scale through channel, which grew 3.5X on Microsoft Marketplace last fiscal year.

Direct Q&A with Microsoft Marketplace leaders. Bring your questions.

A senior peer room. Alliance, marketplace and channel leaders working on the same problems.

You’ll leave with a sharper view of Microsoft Marketplace priorities and a short list of ideas to act on during Ignite and after it.

Format

Breakfast and informal networking

Keynote and Q&A with Mira Ayad

Panel and Q&A with Microsoft Marketplace leaders

Networking before Ignite sessions start

Who should attend

VPs and Directors of Alliances & Partnerships, Heads of Marketplace and Cloud GTM, and channel leaders from SaaS and AI companies and the Microsoft partner ecosystem.

Spaces are limited and confirmation is required.Location:  Hotel Nikko San Francisco, 12 min walk from Moscone Center(exact details will be shared with confirmed attendees)

Thanks to our Presenting Partner — LabraLabra is an end-to-end, AI-native Cloud GTM platform that helps ISVs list, transact, and co-sell on cloud marketplaces, turning marketplace complexity into faster, more predictable revenue.