Enterprise Sales Workshop for Founders with Peter Kazanjy

A hands-on workshop for founders building their first repeatable sales motion.
Most early founders approach sales by borrowing tactics, experimenting their way through conversations, or trying to hire their way out of it.
This workshop is designed to help founders get sharper about the fundamentals:
Who should you actually be selling to? Where can you create undeniable value? And how do you turn early founder-led selling into a repeatable sales motion?
Led by Peter Kazanjy, author of Founding Sales, alongside founder and experienced enterprise sales leader Raj Suri, this is a working session, not a lecture.
We'll combine first-principles thinking on founder-led sales with exercises, live discussion, and real sales challenges brought into the room by participating founders.
What We'll Work On
Find Your “White Hot Center”
Get sharper about your ICP and identify where your company can provide undeniable value.
Build a Stronger Sales Motion
Explore how positioning, customer conversations, qualification, and early deals come together into a more repeatable approach to selling.
Work Through Real Sales Problems
Bring the GTM or sales challenge you're wrestling with right now. We'll use situations from founders in the room to make the workshop practical and relevant.
Learn From the Room
This isn't just about Peter and Raj's experience. You'll also see how other founders are approaching similar problems, what's working, and where they're getting stuck.
Come prepared to participate, share what you're working on, and leave with greater clarity about what to do next.
Every attendee will receive a copy of Peter's book, Founding Sales.
Attendance is intentionally limited to a small, curated group of founders.
About Peter Kazanjy
Peter Kazanjy is a serial founder, early-stage SaaS executive, advisor, investor, and author of Founding Sales, the handbook on early-stage GTM for founders.
He runs the Founder-Led Sales Factory GTM Accelerator and Founder-Led Sales Forum, co-founded TalentBin (acquired by Monster) and Atrium, founded Modern Sales Pros, and lectures on founder-led sales at Harvard Business School and Columbia.
About Raj Suri
Raj Suri is a serial entrepreneur with deep experience building and selling enterprise technology. He'll bring his experience on the founder side of enterprise sales into the workshop, helping founders work through the real-world challenges of finding customers, navigating enterprise buyers, and building repeatable sales motions.
Schedule
5:00 PM · Doors open + founder connections5:30 PM · Workshop begins8:30 PM · Wrap
Food and refreshments provided.
Limited Early Bird Pricing: $50
First 20 tickets: $50Next 20 tickets: $100Final 20 tickets: $200

All tickets include full workshop access. Prices increase as each tier sells out.