From Demo to Production: GTM Engineering Beyond the Hype

GTM Engineering is one of the fastest-growing roles in tech, and the playbook is still being written, mostly by people figuring it out in production.

In the real world, we have messy CRM data, integrations that break overnight, a tool stack that grew faster than anyone planned, and AI outputs we can’t ship without checking. Showing a cool demo is easy, but getting to production is the (very) hard part.

For our first meetup, two practitioners who run these systems day to day will walk through what they built, how it’s wired, and what broke along the way. This is not a “slides about the future” type of event. No hype, just real builds and honest lessons.

What you’ll get

Real workflows: the actual pipelines, agents, and automations running in production

Under the hood: stack choices, architecture, and the tradeoffs behind them

The production gap: what it took to make AI reliable enough to point at real customers

Featured Speakers

Jonathan Harel, GTM Engineering at HoneyBook

Omer Levy, GTM AI Solution Architect at Lusha

Who should attend?GTM Engineers, technical RevOps, and growth people who build, plus GTM leaders who want to see what modern GTM systems look like up close.

This isn’t an intro to GTM Engineering. We assume you’ve shipped something (or broken something). Seats are limited, and we prioritize practitioners.

Event agenda

17:30-18:00: Pizza, Drinks & Mingling

18:00-19:00: Speaker sessions

19:00-19:30: Q&A & Networking

Hosted by GTM Engineering Israel. See you there!