Product Experimentation Workshop powered by LeanConvert

Most teams have more ideas than they know what to do with. A new feature gets proposed, a journey looks a little clunky, conversion dips, someone has a strong opinion, and suddenly the loudest voice in the room is deciding what gets built next.
We will explore the foundations of good experimentation: defining meaningful goals and metrics, creating robust hypotheses, understanding client-side and server-side testing, planning for QA and monitoring, and interpreting results without getting carried away by a single number. We will also look at how AI is changing the experimentation landscape and where human judgement still matters.

Agenda
09:00-09:15 - Welcome & Event Overview
09:15-10:00 - Industry Expert Panel - Well, that escalated quickly! How LeanConvert, Tipico and Game Lounge turned digital experimentation into a habit.
10:00-10:20 - Facilitator & Workshop Intro
10:20-10:45 - Introduction to Experimentation
10:45-11:00 - ☕️ Coffee Break
11:00-12:15 - Workshop 1: Tech Setup & Request Validation; KPI Mapping, Execution & Playback
12:15-13:15 - 🍜 Lunch
13:15-15:15 - Workshop 2: Commercial Prioritisation; AI Visual Prototyping & Showcase
15:15-15:30 - ☕️ Coffee Break
15:30-17:00 - Workshop 3: QA, Governance & Self-Serve Data Dashboards; Stats Review & Executive Pitch

Who It’s For
This full-day, hands-on workshop is for people who want to replace guesswork with a more structured way to learn. Whether you work in product, UX, marketing, data, growth, engineering, research, operations, or run your own business, you will learn how to turn customer and business opportunities into practical, measurable experiments.

Event Partner

Sponsors
Supporters