The Marketing Meetup IRL: Barcelona. How to Make B2B Marketing Memorable Without a Big Budget

The Marketing Meetup is a global community for marketers, and the marketing-curious. This is your space to keep up to date and meet like minds, in an environment that prioritises kindness and learning you can actually put into action.

We're heading back to the lovely La Fabrica &Co for this event, where the vibes are chill and friendly, and you’ll be welcomed in with big smiles and cheerful chat 🙂

Come say hello, enjoy some pizza, listen to a speaker or two to get the ideas flowing, and savour the time to have real conversations with real humans. No selling or networking bingo, just good people being good people.

This is the kind of night where you walk home at the end thinking, "I’m not the only one, after all."

Let’s have a fab night with some fab people. You’re invited, of course.

Speaker: Carla Chicharro, VP of Marketing & Growth at Otamiser

Topic: How to Make B2B Marketing Memorable Without a Big Budget

Every marketer knows the feeling: you have something to say, but not the budget to buy attention. What if that constraint became the creative brief? Drawing on her experience across startups, Carla will share stories of resourceful campaigns and unexpected activations, showing how to give people a reason to notice, engage with, and remember your brand, even when the budget is tight.

In this session, you’ll discover:

How to turn budget limits into a creative brief that opens up new ways to reach your audience

How to create marketing moments people want to engage with, remember, and share

How to connect a memorable idea to your brand message and a useful next step, so attention can lead to real conversations

Your speaker!

Carla Chicharro is a B2B SaaS marketing leader with more than a decade of experience helping startups grow. She has held senior marketing roles at companies like Lodgify and Mitiga Solutions, working across brand, demand generation, SEO, and go-to-market. Across these roles, she has paired strategic growth thinking with creative campaigns that help brands earn attention and start conversations.

Here's how the evening unfolds:

6:30 pm Doors open: drinks, smiles, warm welcomes, and that lovely buzz of people arriving

7:00 pm A hello from us, then over to our speaker

7:45 pm Talks done, pizzas, plenty of time for open conversation and zero pressure networking

8:30 pm Home time, you leave with new connections, fresh ideas, and a smile on your face :)

A heartfelt thank you to our brilliant supporters. We literally couldn’t do this without them.

In partnership with dslx, the creative content marketing agency for tech and sports brands. dslx gets you ranking and read on LLMs and Google, and top of feeds and thoughts on LinkedIn. Say hi at dslxcontent.com

Supported by La Fabrica &Co, A 7,000 m² entrepreneurial hub in the heart of Poblenou, bringing together coworking, coliving, and a members' club with a pool, gym, event spaces, a podcast studio, and sea-view terraces.

Tickets are pay-what-you-like, from €5 to €50 (the average price folks choose is EUR 11.38 :)

We genuinely mean it when we say everyone is welcome here. So, if the minimum donation is a stretch right now, please just reach out to [email protected]. We'll always do our best to include you.

If you know a marketer who'd love this, please do pass it on. This community grows one person at a time, thanks to the wonderful members - like you - spreading the word.

See you there!