Claude for Marketing

In partnership with Lifelong Learning Institute

About this event

Learn how to plan, write and launch a full marketing campaign with Claude, from first idea to ready-to-post content, in one hands-on session.

Description

Marketing teams are being asked to do more with less: more channels, more content, faster turnaround. AI can help, but most people only use it to "write me a caption."

In this hands-on session, Claude SG Community and Lifelong Learning SG show you how to use Claude as a real marketing partner. You'll learn how to research, plan, write and polish a whole campaign, and how to keep it sounding like your brand rather than a robot.

No technical background needed. If you can write an email, you can do this.

What we'll cover

1. Getting started: Claude as your marketing teammate

What Claude is good at in marketing, and where you still need a human

Setting up Projects so Claude remembers your brand, audience and tone

2. From idea to campaign plan

Using Claude to research your audience and competitors

Turning a rough idea into a clear campaign brief: goals, key messages and channels

Brainstorming angles, hooks and campaign names

3. Creating the content

Writing social posts, emails, ad copy and landing page text

Adapting one message for LinkedIn, Instagram, TikTok and email

Creating content calendars and posting schedules

4. Keeping it on-brand

Building a simple brand voice guide Claude can follow

How to give feedback so Claude's next draft is better

5. Best practices and watch-outs

Fact-checking, accuracy and avoiding generic "AI-sounding" copy

Privacy: what not to paste into AI tools

Responsible use: disclosure, copyright and keeping your judgement in charge

6. Live demo and hands-on practice

We'll build a mini campaign together from scratch

Bring your own product or event and leave with a draft campaign you can use

Who this is for

Marketers, content creators and social media managers

SME owners and solopreneurs who do their own marketing

Anyone curious about using AI for their work, at any skill level

What to bring

A laptop (a phone is fine for following along)

A free Claude account at claude.ai. Sign up before the session.

A product, service or event you'd like to market (optional, but you'll get more out of it)

About Claude SG

Making AI accessible for everyone.

Support our non-profit community by following us on:

Register: lu.ma/claudesg · Community: claudecode.sg · Telegram: t.me/claudesg

Linkedin: https://www.linkedin.com/company/claudesgPls follow to support> Founder Linkedin: https://www.linkedin.com/in/bboxfred/

Proudly partnering with LLSG to upskill Singapore, one workshop at a time.

Lifelong Learning Institute — our ongoing partnership with Lifelong Learning Singapore, the national centre for continuing education and skills development. Together we're bringing hands-on AI building workshops to LLI on a regular basis, making practical AI skills accessible to everyone in Singapore. Every person in the room completes Anthropic's official Claude Code 101 course and gets certified while building something real.