AI Power Hours: Outbound positioning and messaging on a founder’s budget

If you don’t have budget for a sales team yet, you're probably already using AI to find prospects and write outreach. The hard part is making it work without sounding like everyone else in their inbox.

What this is

A working session on the strategy first, then the tools. Most outbound fails before the first email goes out, because the message isn't sharp and the list isn't right.

→ Sharpen your positioning. Use AI to pressure-test your message against how your customers actually talk and what your competitors say.

→ Build a target list with an agent. Research accounts and find the right people without breaking the rules on sites like LinkedIn. If you attended session 2, this is where your sales agent gets real work.

→ Write outreach that's personal at volume. Where it works and where it turns into spam.

→ Deliverability and CASL. Canada's anti-spam law applies to you and automated outreach makes it really easy to break. We'll cover the basics so you don't.

→ Test and learn from replies. How to tell what's working after the first 20 sends, not the first 2,000.

What you’ll do

You'll build a research agent for your own ideal customer, pull 10 real accounts and draft a short sequence you'll critique in pairs.

You'll leave with

→ A positioning statement you've actually tested

→ A prospect research workflow you can run again next week

→ A short sequence that's ready to send

Why this one is different

Most AI sales content is about sending more. This one's about sending better, with a process you can keep running when it's still just you doing sales.

What to bring

A laptop, a paid Claude or ChatGPT plan to build along and a rough idea of who your best customer is.

Presented in partnership with Momentum Product Co.