MXP Istanbul 2026

​MXP Istanbul 2026 – Shape what’s next

MXP is coming to Istanbul.

MXP, Mixpanel’s global event series for product and data leaders, is arriving in Istanbul in collaboration with Omtera, Mixpanel’s certified partner in Türkiye.

Designed for the people building what’s next, MXP Istanbul will bring together product, growth, data, analytics and technology leaders for a focused day of insight, practical learning and meaningful connection. This is an opportunity to step beyond dashboards and discuss the decisions, behaviours and signals that help teams create better digital products.

What is MXP?

MXP is where the Mixpanel community comes together: innovators who are navigating the intersection of digital analytics and AI, and who want to build, decide and grow with greater clarity.

As AI changes how teams access data, understand customers and take action, the need for trusted, flexible and actionable insight has never been more important. MXP Istanbul will explore what that means in practice—through conversations grounded in real product challenges, customer experiences and the evolving role of analytics.

What to expect

Inspiration: Perspectives from product, data and technology leaders shaping leading digital experiences in Türkiye and the region.

Practical learning: Actionable ideas on using data to understand behaviour, improve adoption and retention, and make confident product decisions.

Real conversations: Customer stories and expert-led discussions focused on what is working now, not generic best practices.

Community: A curated opportunity to connect with peers, Mixpanel experts and the wider product innovation ecosystem.

Whether you are leading product strategy, building growth loops, strengthening your analytics foundations or exploring how AI can create more intelligent customer experiences, MXP Istanbul is a place to learn from the people doing the work.

The full agenda and speaker updates will be shared soon.