I Don't Want to Sell Myself: A Founders Workshop on Wanting Money Without Losing Yourself

It turns you off. Makes your skin crawl. Gives you a stomach ache.

Having to put yourself out there and... sell yourself.

Because people will know you’re selling to them and then your worst fear will be confirmed - they’ll think you’re sleazy. Pushy. Annoying. That all you want is their money.

Good people don’t do that - sell. So you undercharge, over-deliver, wait to be asked, and call it humility.

And if you dig even deeper, you’ll usually find something more. You’re not sure you're worth what you are asking for. Asking means putting your worth on the line and why would you give anyone the chance to possibly invalidate that?

Attaching your worth to your offer is a losing game. It’ll keep you from making the offers you need to make - or from making them at all.

In this 90-minute in-person workshop in Chicago, you’ll separate who you are from what you’re asking for and learn to make the ask without bracing for judgment. You’ll leave with:

A clear understanding of the ways you resist and avoid selling - and money, altogether

A redefined relationship with selling, grounded in the value you create for others

A grounding belief about your worth as it relates to selling

A practical framework for your next ask

Who this is for: Solopreneuers and founders with real traction who are hitting an internal wall — not people just starting out and not people looking for another productivity hack

Format: 90 minutes, in-person, intimate group setting, participatory, collaborative session

Access: Two scholarship seats are available for each workshop. Apply here.

Refund Policy: Full refund if canceled 48+ hours before, credit only after that.

Your Facilitator: Charles So Andrean is a Mindset Coach & Facilitator who spent over a decade unlearning the belief that he wasn't enough — cycling through the same patterns he now sees in the founders he coaches: hesitating to ask for help, avoiding being seen, undercharging, and playing small. He rebuilt that relationship with himself from the ground up and now teaches the same process to others. Learn more here: LinkedIn & Website.