The Uncomfortable Truths About Building a Business

An honest look at the decisions, trade-offs and challenges behind turning an idea into a viable business.

Building a business is more than having a great idea. It's about testing assumptions, making difficult choices and figuring out where to focus when resources are limited.

In this interactive session, we'll explore these realities through the journey of NutriGraft, an emerging Basel-based healthcare venture developing personalised nutritional solutions for people with gastrointestinal disorders.

The NutriGraft team will share its experience and bring a real business challenge to the table. Together, we'll explore the challenge, question assumptions and use a practical technique — Assumption Mapping — to identify what matters most and what to test next.

Expect an honest conversation, fresh perspectives and practical takeaways you can apply to your own business or ideas.

Who should attend? Founders, aspiring entrepreneurs, business builders and professionals interested in turning ideas and expertise into viable ventures.