Masterclass: Digital Marketing

Luxury Consumers, Status and Digital Experiences: Quiet Signals on Loud Platforms

This masterclass explores how luxury consumers express status, identity and belonging, and how digital platforms are reshaping those signals. Drawing on examples from food and beverage, fashion, beauty, and hospitality, we’ll consider how brands across industries can embrace digital experiences while preserving the exclusivity, heritage and emotion that make luxury distinctive.[AGENDA- 15:30-16:00: Welcome from ESCP - 16:00-16:30: Entrepreneurship Module with Simone Marino, Blue Factory- 16:30-17:00: Networking break- 17:00-18:00: Masterclass in Digital Marketing with Prof. Giambastiani