A Marketer's Guide To AI

AI tools are making our work faster and easier, but there's one important question we often overlook: What happens to the information we share with them? 💭

​Whether you're using ChatGPT to write campaign copy, analysing customer feedback, working with CRM data or brainstorming ideas, knowing what to share (and what to keep private) is essential.

​Join Atreyee Chakraborty for an engaging, practical session on the responsible use of AI tools at work, with a special focus on data privacy for marketers.

​You'll discover:

​🔒 What to share with AI tools, and what to think twice about
​🛠️ How to choose the right tools, accounts and settings for work.
​👀 Why human oversight matters and why AI-generated content should never go unchecked.
​💡 Simple, practical habits you can start applying the very next day.

​About Atreyee 🎤
​Atreyee Chakraborty holds an MSc in Business Psychology from the Media University of Applied Sciences in Berlin and brings extensive experience in marketing and market research.

​She currently works as an Expert Generalist at Mercor and a Generalist at Outlier, evaluating AI-generated content for accuracy, relevance, and quality. Through this work, she has gained practical insights into how AI tools can support marketing professionals, as well as the limitations and challenges they present.
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​Expect real-world marketing examples, an open Q&A and a fun, interactive quiz to put your knowledge to the test. 🌱

​Because using AI smarter isn't just about getting better results but about using it responsibly. 💪