Server-Side Tracking Wins Back Data: A Real Case Study from HEKS

Cookie deprecation, ad blockers, and tightening privacy regulations have made one thing clear: the old way of tracking is breaking down. Server-side tracking (SST) is quickly becoming the answer, but what does it actually take to implement, and what does it really deliver? In this roundtable, we'll introduce the topic and share how we evaluate server-side tracking, and how we implemented it together with HEKS/EPER, one of Switzerland's largest relief organizations. Our partner Taoufik Alami, Team Leader for Public Fundraising at HEKS, will share why reliable, privacy-compliant tracking is absolutely fundamental in a fundraising environment, where every donor touchpoint counts, and what SST now allows them to accomplish that wasn't possible before. We'll then hear from JENTIS, the SST tool behind the HEKS implementation and our partner in this project. They will share where they see the future of tracking heading over the next few years. You'll leave with a real-world case study of server-side tracking done right, a clearer picture of the trade-offs involved, and a sense of where tracking technology is headed next. The Analytics Roundtable will take place in Zurich, Heinrichstrasse 267A. And as always, there will be complementary drinks and snacks.