Startup 101 | Night 2: Build, Brand & Market Your Idea (No-Code & AI)

Have an idea but no coding skills? You no longer need to be a developer to build your first product. Startup 101 is a free event series by WeCode Platform (WeCode ry) for first-time founders and anyone curious about entrepreneurship. No technical background needed.

On this second evening, you’ll learn how to turn an idea into a working prototype using no-code and AI tools (often called “vibe coding”), and how to build a brand, website and marketing that work together to bring in your first customers. And as always, we’ll start with delicious Turkish food!

🗓 Programme
16:30 Doors open, delicious Turkish food and networking
17:00 Welcome by WeCode ry
17:05 Building a product without coding: vibe coding with Lovable with Paul James Brennan
18:15 Short break
18:30 Brand, website and marketing: building it as one system with Sophie Michaud
19:15 Open Q&A and closing words
19:30 End

🎤 Speakers
Paul James Brennan, Lovable and Stripe Helsinki Ambassador and founder of Tribe Networks. Paul started his career as a Java developer, spent a decade in international enterprise software sales, and has built and experimented with more than 100 digital products and platforms. In Helsinki, he grew a community of 24,000 members, connected over 100,000 people through free in-person events, and has supported more than 500 graduates and career changers in gaining practical entrepreneurship experience.

Sophie Michaud, Brand, Web and Marketing Advisor based in Helsinki. Sophie helps businesses in Finland build their brand, website, content and marketing strategy as one connected system, from positioning and content planning to custom Webflow sites and SEO. With a background in growth marketing and content strategy, she runs Sophie Michaud Marketing and is also building plumerie, a project turning personal bookshelves into community libraries.

💻 Bring your laptop
If you have one, bring it along so you can try the tools yourself during the evening.

📍 Location
Lippulaiva Library, multipurpose space Salonki, Espoonlahti, Espoo

How to find us: Go up to the third floor of Lippulaiva shopping center and enter Lippulaiva Library. Walk to the end of the hall inside the library, and you’ll find us in the Salonki multipurpose space.

ℹ️ Good to know

Free of charge, but registration is required (limited to about 50 seats)
Delicious Turkish food served from 16:30, so come early!
The event is held in English
You don’t need to attend Night 1 to join, but it’s a great foundation: https://www.meetup.com/espoo-application-architecture-meetup-group/events/317296462/?utmmedium=referral&utmcampaign=announceevent&utmsource=link&utmversion=v2&memberid=482181850

Organized by WeCode Platform (WeCode ry), a non-profit association helping people build careers in technology, with a special focus on beginners.
wecodeplatform.com