What Gets Measured...Gets Gamed! with Büşra Coşkuner PT25

As product people, metrics, measures and indicators are ever present in what we do, how we show progress and performance and also how we know we're getting closer to whatever targets or goals we've set. But our relationship with them is never easy and never straightforward.

We’re excited to be back with the next ProductTank Düsseldorf and this time, we’re welcoming THE metrics lady, Büşra Coşkuner to our stage! 🎉

🎤 The Talk: What Gets Measured...Gets Gamed!
Product teams hit their metrics while making theirs users angry and creating business risk. From hundreds of screws listed individually to NPS surveys sent before delivery - we're optimising numbers, not outcomes. This talk challenges metric-first thinking and introduces behaviour-change-first quantification using Google's GSM framework. Learn to define success through desired behaviour-change, identify meaningful signals, and bridge business needs with customer value before picking a metric.

🗓 Agenda
18:30 – 👋 Welcome & Networking
19:00 – 🎤 Talk & Q&A with Büşra
20:00 – 🍕 Drinks, Food & Conversations

LOCATION in Düsseldorf - the lovely sipgate GmbH.
Address details below!

We can’t wait to see you in Düsseldorf 🙌
Alex, Sören and Marc

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Venue address:
sipgate GmbH, Gladbacher Straße 74, 40219 Düsseldorf

Tips for arrival:
I recommend coming by public transport:
- Tram 707\, 706 (stop: Wupperstr.)
- Tram 709 (stop: Bilker Kirche)
- S-Bahn S8\, S11\, S28 (stop: Völklingerstr.)
From there it’s just a short walk through sipgate's main entrance (Gladbacher Straße 74) and courtyard.
Please note that parking on site is not possible – instead we have a few spaces behind our office at Plockstraße 14.