The Most Important Person Isn’t in the Room

Details

🚀 About the Talk
As UX designers, we constantly talk about user-centricity and empathy. But take a closer look and you'll notice: we rarely live up to it. Ironically, the persona, one of our most powerful tools, is disappearing from projects, and where it does still appear, it lacks personality and persuasive power. We don't need cardboard cutouts with a CV and a list of hobbies. We need personas that shape decisions. Using real examples, Diana will show how a single, well-chosen persona can get an entire team to rethink, and why this shift in perspective pays off far beyond working with users. The talk will be held in English.

👩‍💼 About the Speaker
Diana von Ow is a UX/UI designer at Liip, where she supports internal and external teams as a usability expert. She also teaches at OST – Eastern Switzerland University of Applied Sciences and at the Schule für Gestaltung St. Gallen. Having moved into UX from communications, she brings a keen sense of how people take in and understand information. In her projects, she combines the persona method with a universal design approach, enabling teams to work efficiently with a single persona and develop solutions that work for as many people as possible.
Website: https://www.liip.ch/en/team/diana-vonow

🦸‍♂️ About the Host
campfire GmbH is a digital boutique agency passionately dedicated to developing user-centered digital products that deliver real value through strategic planning, thoughtful design, and meticulous execution.
Their team consists of visionary experts in strategy, research, design, and development.
For over a decade, they have partnered with outstanding companies across various industries, supporting them in creating impactful and successful digital strategies and products.
More info: https://www.linkedin.com/company/campfire-gmbh/

⭐ About the Organisation Team
UX Meetups Bern are the meeting point for everyone passionate about user experience - whether you’re just getting started or already a UX professional. You can look forward to inspiring talks, plenty of exchange, and a strong community. We work for UX Switzerland, the largest UX network in Switzerland, to bring you the best insights. You can find all upcoming events here on Meetup and on LinkedIn - just click on the link below and join us!
More info: https://www.linkedin.com/company/ux-meetups-bern/

UX Schweiz is the professional association for UX practitioners in Switzerland, bringing together UX experts, researchers, educators, and students to share knowledge and strengthen the field. The organisation connects employers, professionals, and educational institutions, supporting careers and promoting digital inclusion and ethical design. One of the highlights of the Swiss UX calendar is the World Usability Day, a major annual event that simply wouldn’t take place without UX Schweiz’s leadership and organisation, drawing UX professionals together for talks, workshops, and community exchange.
More info: https://uxschweiz.ch/ and https://www.linkedin.com/company/uxschweiz/

⏰ Agenda
17:50 Doors Open
18:00 Start & Introduction
18:10 Talk
18:40 Q&A
19:00 Networking & Apéro