Stop Setting Goals That Don't Work: AURA McKAY

Most business owners walk into January with goals that look exactly like last year’s goals. Different numbers, same approach, same results.

It's not a discipline problem. It's a design problem. And... it starts with something nobody ever taught you. There are three kinds of goals, and you’ve probably only been setting one.

Aura McKay will walk you through a simple, three-part approach to goal setting that replaces wishful thinking with intentional design. Then Aura will go one step further, showing you how to write an Outcome Goal that actually motivates you past February.

YOU'LL WALK AWAY WITH:
An understanding of the three kinds of goals and why all three matter
Clarity on why past goals didn't stick... and what to do differently in 2027
A simple tool for writing a powerful Outcome Goal before December ends
One concrete action you can take before you leave the room

This isn't about setting bigger goals. It's about setting the right ones so that you can build real success in 2027.

AURA McKAY is a Canadian keynote speaker and business coach for experienced entrepreneurs. Based in Vancouver, she brings three decades of experience across accounting, marketing management, professional photography, and business education.

Aura works with entrepreneurs who are tired of running their business on autopilot. She helps capable people access the capacity they already have, so that they grow by design instead of by default.
Website: www.auramckay.com YouTube: www.youtube.com/@auramckay

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𝟵:𝟭𝟱am: Wrap-up and door prizes